Design Leadership • 2025
0 to 1 is never easy. Luckily, I had a strong team and a great foundation. Read to learn how I led the team to design third-party offerings without losing customer trust.
design strategy
user research
team leadership
0 to 1
Key impact: Successful launch to millions of customers
Vision • 2023
Led the creation and execution of a research-backed roadmap to reduce customer friction and increase conversion of Best Buy's cart and checkout.
design strategy
team leadership
commerce
product management
Key impact: 4% relative conversion lift for key checkout flows with 80% positive satisfaction with checkout
Design & AI • 2017
Led a cross-functional team to redesign the mobile claims experience, using real-world observations and rapid prototyping to save adjusters time and shift the company’s approach to AI and product development.
AI
mobile
research
design strategy
Key impact: Up to 50% reduced time spent adjusting claims and furthered investment in the product model