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AI, discovery, and a big pivot

Leadership wanted an AI model to identify fence damage from a photo and auto-generate a quote. I was skeptical of the full automation, but I didn't say no. I learned how to train the model and we actually ran a successful POC. We got the model to a point where it could accurately identify wood types and basic damage.

But I knew that to actually ship a product, we had to understand the field work better. I started a discovery sprint to map out the risks and assumptions.

Overview of my actions

  1. Grow my understanding of how to train specialized AI models
  2. Plan a discovery sprint to understand the human problem
  3. Share the risks identified with the initial solution
  4. Lead a major product pivot

Discovery

We went into the field to shadow adjusters. We learned two key lessons:

The Pivot

I led a small team to pivot. We kept the tech, but shifted the focus to fixing the workflow. We built a mobile app for the field that used a "photo and tag" system. Instead of a notepad, adjusters could tap through notes and categorize damage while walking.

We built in logic to catch follow-up questions on the spot, so they didn't have to walk back to a customer's door because they forgot a detail.

Project Outcome

  • 50% faster: We cut the time spent on claims in half by killing the "double-entry" in the car.
  • High Adoption: Adjusters chose to use it because it solved their biggest daily annoyance: re-keying information.
  • The Blueprint: This became the template for how we approach discovery and risk-mapping across the organization.