Building Best Buy's third-party marketplace from the ground up
0 to 1 is never easy. Luckily, I had a strong team and a great foundation. Read to learn how I led the team to design third-party offerings without losing customer trust.
Read caseLeadership, strategy, design, product management, analytics.
ResumeCase Studies
0 to 1 is never easy. Luckily, I had a strong team and a great foundation. Read to learn how I led the team to design third-party offerings without losing customer trust.
Read caseLed the creation and execution of a research-backed roadmap to reduce customer friction and increase conversion in Best Buy's cart and checkout. Delivered measurable conversion gains and improved customer sentiment, influencing future e-commerce strategy.
Read caseLed a cross-functional team to redesign the mobile claims experience, using real-world observations and rapid prototyping to save adjusters time and shift the company's approach to AI and product development.
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